Our New product development (NPD) strategy covers the complete process of bringing a new product to market. A central aspect of NPD is product design, along with various business considerations. New product development is the transformation of a market opportunity into a product available for sale.The product can be tangible or intangible.
NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market.
Cost, time and quality are the main variables that drive customer needs. Aiming at these three variables, innovative companies develop continuous practices and strategies to better satisfy customer requirements and to increase their own market share by a regular development of new products.
SALES & MARKETING
Our key job as Marketing experts is to understand the marketplace from the perspective of the customer looking back towards the company and helping lead the company where it should be in the future. Marketing’s job is to direct the organization toward the segments, or groups of customers and channels where the company can profitably compete.
Our Sales team's job it is to “sell what’s in stock”. The company has specific products or services and—and it's up to Sales to sell those things. Sales develops relationships with customers and/or channel partners. They knock down the doors, overcome objections, negotiate prices and terms and often work internally to be sure our customer’s orders are filled.
INTERNATIONAL BUSINESS DEVELOPMENT
In order to achieve sustainable global business development, business professionals often must find ways of adapting to the cultures and societies within which they operate and conduct business.
Our business development professionals provide the necessary legal, financial, and cultural bridges between supplier and consumer.
Our team provides knowledge of the legalities of strategic relationships, licensing, partnering, intellectual property, emerging technologies, fair practices, cultural differences, international marketing, information management, knowledge management, finance, and advertising.
Technology transfer is the first step that knowledge and discoveries take on the path to becoming a product or service for the general public.
Our team proivides direct communication lines between technology License holders and clients from idustry and commerce.
Technology transfer requires a proactive approach that combines engaging researchers, promoting the technology, and encouraging potential industrial partners to use the technology.
WE KNOW TRADE
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