Ceo and Owner

30 years of working experience in different sectors
from Product Management, Marketing, Sales, Auditing to public Services for renowned int. Companies like
McCormick, KPMG, Lindt & Sprungli and for the Swiss Government in China made me a competent Generalist.
When I moved to China in 2002 I was amazed about
this country and I wanted to do business with them.
But I wanted to understand them first, so I learned the language and studied their way of doing business.
In 2007, I established AsiaLink in Switzerland and
opened a representative office in China.
My business philosophy was and is still simple:

Me and my professional team, we speak your language, and we listen to your needs.

Asian Business Philosophy is different and sometimes hard to understand or to trust.


Mobile: +41 79 521 62 18


Marketing & Sales 

Graduated from Phillips University in Marburg / Germany

Studied Political science and international affaires.

After a 2 years work experience with Pragma Corporation in Fallschurch North Virginia as a Marketing  Advisor, he established his own business in Cologne Germany as a technical consultant for big scale marketing events and shows. Cooperating with a variety of european TV stations such as RTL, VOX , ARD and Sat.1

From 1993 to 2009 he was active as a technical advisor for Marketing  events in automotive industry cooperating with premium brands such as AUDI, BMW, Mercedes Benz, Bentley and Lamborghini.

Since 2009 he is working as a Marketing Consultant and Producer for automotive and IT industry in China.  In the last 10 years he has been responssible for more than 45 successful cross marketing projects between Chinese and european automotive and IT brands and companies.


Mobile +49 (0) 178 676 459 2



Our New product development (NPD) strategy covers the complete process of bringing a new product to market. A central aspect of NPD is product design, along with various business considerations. New product development is  the transformation of a market opportunity into a product available for sale.The product can be tangible or intangible.

NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market.

Cost, time and quality are the main variables that drive customer needs. Aiming at these three variables, innovative companies develop continuous practices and strategies to better satisfy customer requirements and to increase their own market share by a regular development of new products.  


Our  key job as Marketing experts is to understand the marketplace from the perspective of the customer looking back towards the company and helping lead the company where it should be in the future. Marketing’s job is to direct the organization toward the segments, or groups of customers and channels where the company can profitably compete. 

Our Sales  team's  job it is to “sell what’s in stock”. The company has specific products or services and—and it's up to Sales to sell those things. Sales develops relationships with customers and/or channel partners. They knock down the doors, overcome objections, negotiate prices and terms and often work internally to be sure our customer’s orders are filled.


In order to achieve sustainable global business development, business professionals often must find ways of adapting to the cultures and societies within which they operate and conduct business.

Our  business development professionals provide the necessary legal, financial, and cultural bridges between supplier and consumer.

Our team provides  knowledge of the legalities of strategic relationships, licensing, partnering, intellectual property, emerging technologies, fair practices, cultural differences, international marketing, information management, knowledge management, finance, and advertising.


Technology transfer is the first step that knowledge and discoveries take on the path to becoming a product or service for the general public.

Our team proivides direct communication lines between technology License holders and clients from idustry and commerce.

Technology transfer requires a proactive approach that combines engaging researchers, promoting the technology, and encouraging potential industrial partners to use the technology.






China: +86 158 013 52 797

Switzerland : +41 79 521 62 18 


Froehlichstrasse 48

5200 Brugg / AG